Many of today’s chief marketing officers have lofty goals for their careers, but few are actually harnessing the customer information they need to become strong leaders at their organizations. Investing in marketing technology and CRM tools will be a priority for CMOs who are trying to become better versed in business strategy, according to a recent study from Heidrick & Struggles and Forrester Research.
At the risk of getting swept up by their competition, many organizations have made the decision to invest in a new ERP software hosted in the cloud that allows for mobile accessibility. While the new system is expected to create efficiencies, transitioning to another ERP solution still proves to be a difficult task. “The 2014 ERP Report” from Panorama Consulting revealed only one-quarter of nearly 200 companies surveyed had their ERP implementation projects run on time, and 54 percent said they went over budget.
You don’t check to see how online business solutions are impacting your business only a few times per year, right? Instead, you constantly are harnessing data to figure out what needs to be changed and understanding which strategies are working the best. It’s time for you to start treating your employees the same way.
You can’t rely on your CRM software to fix everything. While these solutions give sales professionals a wealth of information about your prospects, they can’t fix a flawed approach from sales managers. A June 2013 infographic released by cloud-based intelligent sales automation software provider Velocify revealed 65 percent of time spent by sales representatives involves doing things that don’t directly generate revenue. For sales managers to get the most out of their teams, it’s important to have a training program that churns out high performers.
There comes a times when your legacy ERP system simply isn’t getting the job done anymore. Instead of wasting time using antiquated technology, it’s a better idea to embrace the cloud. Cloud-based ERP software can provide manufacturers with the opportunity to grow their businesses, while improving communication throughout the organization as a whole.
You want to make customer relationship management something that your business can hang its hat on. However, if you’ve tried email marketing, social media communication efforts and even direct mail and experienced varying levels of success, now is the time to test out a digital loyalty program.
If you’re not using business intelligence software to learn about your customers, then why do you have it all? In today’s business world, consumers expect a personalized experience from brands, and failing to give them what they want can lead to lost sales.