Commit to Key Customers to Keep Their Business Coming
6/5/2010 at 11:42 am by
When you think of the top assets at your company, you think of products, services, and dedicated employees. But don’t forget, your loyal customers are an asset.
Think about your own experiences as a consumer – even at the local store where you buy your groceries. It’s nice to walk up to the delicatessen section and find they are ready to fill your order before you even ask. Then, the smile of acknowledgment you get when you hit the checkout counter makes you feel good, doesn’t it? It’s probably part of why you go to that store over another one.
You want your top customers to feel like your business is their favorite market.
Typical customer analyses reveal an 80/20 relationship – 80 percent of a company’s revenue is concentrated among 20 percent (or less) of its total customer base. This means you can probably identify your most valuable patrons offhand
Make it a priority to be proactive in managing your best accounts. Remember that your best customers can easily become your competitor’s best customers. To avoid this, assign your top performing agents to the task of not only handling any issues that arise, but also reaching out to loyal consumers on a regular basis.
You should arm agents with all possible information about the customer’s goals and objectives so they can cater to these needs. To accomplish this, it’s critical to develop and maintain a process for gathering information about a customer. CRM tools may be helpful in generating and updating customer reports.
It also won’t hurt to reward good clients with discounts or promotional giveaways every now and then – after all, they’re spending on you in a tight economic climate, so it’s fair – and effective – to spend a little on them





