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CRM can help small businesses grow

7/2/2013 at 8:12 am by

Small businesses are facing new and more complicated challenges, and they need to retain customers with fewer resources than ever. Smaller companies have been slower to adopt customer relationship management software, but it could be a cost-effective way for them to build relationships with their clients.

As small businesses grow, they may not be able to maintain the same level of personal contact with their clients as when they first started out, according to Bdaily. Customers might start to feel like they matter less to the company.

Some small-business owners think it is more affordable to utilize free solutions, such as spreadsheets and email, but this can lead to disorganization. CRM is often a total business solution for small companies, ERP Cloud News stated. It can help organizations streamline their operations and identify new prospects.

CRM can help small-business owners improve their relationship marketing and maintain personal connections with customers, Bdaily said. Many companies recognize the value of building a loyal client base instead of focusing all their attention on attracting new customers. CRM can make it easier for organizations to market to their existing clients. It can help sales managers identify frequent customers and sell more to them, focus on the best clients and find new prospects easily. The software can also make it easier to stick to sales timelines and perform customer calls regularly, which will build loyalty. As small companies grow, they can still maintain the same level of personal interactions with their customers.

How should small businesses choose CRM?
When deciding on a CRM solution, small-business owners need to focus on the following qualities, according to ERP Cloud News:

Product featuresPriceAdaptabilityCustomizable optionsBackup solutionsVendor reliability

Most small-business owners focus on the price above all else, but they need a CRM with the right degree of functionality. CRM is sometimes seen as an IT decision, but it is important for the sales and marketing teams to have the features they need to be more productive. Since small companies usually have tighter budgets, cloud-based CRM solutions can be more affordable and offer the capabilities managers need.

Small companies need to consider their present and future needs when deciding on CRM. If implementing a CRM solution would cause management to completely realign the business strategy, it might not be the right software. A CRM with a variety of customizable options can make it easier for the small business to get the solution up and running, and it may be easier to adapt for future needs. Having a range of adjustable features can reduce the time small-business owners need to spend to make CRM work for the company.

Implementing a CRM solution can seem challenging for small businesses, but the software can help them place a greater emphasis on their growing customer bases and have better connections with existing clients. Companies can measure how well they are performing and gain new insights into consumer behavior.

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About the Author

The Sage ERP team report on various topics related to ERP and business management.

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