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Integrate CRM and ERP for End-to-End Business and a Start-to-Finish Customer Experience

6/12/2010 at 9:39 am by

Integrate CRM and ERP for End-to-End Business and a Start-to-Finish Customer ExperienceIf you ran a boutique and one patron always came in and bought fashionable female clothing, why would you try to sell her little boy’s athletic gear? You wouldn’t.

As most business managers know, you want to give customers a complete, consistent experience of your company – and this should be an experience tailored to their needs to help you make sales in the recovering climate. By integrating ERP and CRM tools, you can achieve an end-to-end business process that will help you get to know customers and have your sales, marketing and service agents work together to create their ultimate experience of your company.

This is how it works: ERP systems provide internal tools for people within your company to share information about accounts – from purchasing histories to recent complaints. CRM systems and functionality offer the tools for people at your company to use this knowledge when dealing with customers.

Together, these pieces make up a pie for you to serve clients how they want to be served – and this will hopefully help you bring in some sales.

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The Sage ERP team report on various topics related to ERP and business management.

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