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Out-’Search’ the Competition: Three Steps to SEO Success

6/15/2010 at 10:00 am by

out-search your competitionWhether you’re in the marketing business or the meat-packing industry, the dawn of the digital age means you have hundreds of competitors who are all trying to drive consumers to their websites.

This may sound intimidating, but fear not! These three tips for effective search marketing will keep your company ahead of the curve.

  1. Keep your enemies close
    If you want to get ahead of the competition, you have to know the competition. Only by studying your competitors’ sites can you figure out how to outrank them in online searches. Run a Google search of the words you would use to drive traffic to your website. What do you find? If it’s not your company on the top of the results pile, analyze competitors’ sites to see what they have that you don’t.
  2. Pick one approach and master it
    New search marketing tactics are emerging every day. It will be impossible for you to take them all on. Instead, pick one and emphasize it on your website. For instance, you can literally link your company to success by adding links on your web page.
  3. Make SEO part of your overall plan
    Integration is critical to success. You want to hammer home that your brand is the best, so you need to emphasize this to customers through myriad channels. With these tips in mind, you might really see sales expand this year.

A survey by Practical eCommerce says 95 percent of businesses are finding search marketing improves business.

Have you implemented any SEO tactics in the past year that has proven effective for your business? We’d love to hear about it!

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The Sage ERP team report on various topics related to ERP and business management.

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