Success From the Bottom Up: Incentivize Entry-Level Staff for Success
7/19/2010 at 9:41 am by
It’s easy to remember to reward the upper level executives who bring in top clients or handle major accounts, but how do you treat the people who deal with customers’ queries every day? Do your service agents feel a little corporate love?
If they don’t, it may be time for you to consider new rewards programs to promote loyalty among the people who do the grinding work that is needed to keep your company afloat. A recent study from the Institute for Health and Social Policy called Profit at the Bottom of the Ladder reveals the need for business owners who aim high to boost morale among low-level staff members.
The study shows that incentive programs for workers who do the jobs that aren’t so glamorous promote long-term corporate success. In order to implement these programs, executives first have to learn who performs the duties that make up the heart of the company.
While you may have minimal contact with the people who answer the phones right now, start talking to them. This way, they will feel appreciated and you will have insight on how best to reward them. Once you know who your reward program should target, figure out what behavior you will look to reward. By spending time in the trenches, you can see which work methods get the best results.
With this in mind, you may be able to maximize the productivity of your staff on every rung of the corporate ladder. Plus, in the recovering economic climate with new job opportunities at every turn, boosting worker loyalty can’t hurt.





