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Social Media: A Double-Edged Sword

05/13/2011 at 12:31 pm

It doesn’t matter how old you are or where you live – odds are, you have a Facebook page. More than 500 million people use the site, which means that if Facebook were a country, it would have the third-largest population in the world. The surge in the popularity of various social media platforms, like…

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Improve Your LinkedIn Profile

01/18/2011 at 9:35 am

LinkedIn is the mature, older sibling as far as social media sites go. LinkedIn started in 2003, before Facebook, Twitter, Quora or whatever your favorite social networking site is. As more and more sites popped up, many others fell to the side like Classmates.com and MySpace. LinkedIn remained strong and is still one of the…

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CRM and Social Media: Connecting Customers

11/16/2010 at 10:30 am

No matter how big or small your company may be, pleasing your customers should still be high on your priority list. Even a massive corporation like Google or General Electric should be just as focused on keeping customers happy, satisfied and loyal as the little bakery down the street or the local used bookstore. For…

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Using Social Media to Supplement CRM

09/28/2010 at 2:00 pm

One of the most important things a business does is interact with customers. If a business isn’t doing that correctly, then it is failing on one of its most basic levels. Fortunately, there are a lot of tools at your disposal to make sure that your relationship with your customers is always at its best….

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A Guide to Using Social Media as a Marketing Tool

09/20/2010 at 10:12 am

One of the most challenging things about managing a business, be it a major multinational corporation or small local operation, is enticing customers to choose you for their business needs. Why should a customer buy your cakes, LCD screens, paint or magazine over a competitor’s? What makes your particular light fixtures or brand of dog…

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A Facebook Page Isnâ€™t Always the Answer

08/17/2010 at 11:34 am

Image via Wikipedia “My boss says we need a Facebook page.” As social media strategists we hear that a lot. Our response is often, “why?” Just because everyone else is doing it doesn’t mean a Facebook page is the right choice for your business. Here are a few questions to ponder before diving head first…

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All the Business Worldâ€™s a Stage

08/10/2010 at 10:24 am

Anyone familiar with Facebook, Twitter and other social media sites knows that nothing is really private anymore. Even if you don’t want to know what your brother’s girlfriend ate for lunch on Monday or what your college acquaintance did on Tuesday after work, you’re liable to be assaulted by such banal information every time you…