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CRM Makes Managing All Types of Relationships Easier (Except Maybe the One with Your Spouse)

02/08/2011 at 2:58 pm

Valentine’s Day is just around the corner, which has us thinking a lot about what it means to successfully manage a relationship, whether it’s with a wife, a husband, a girlfriend, a boyfriend … or a customer. Obviously, these two types of relationships are wildly different. One is intimate and loving, while the other is…

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The Benefits of Customer Relationship Management

11/12/2010 at 3:50 pm

Without customers, no business could succeed. That’s why carefully monitoring your relationship with the people who buy your products and services is one of the best things you can do for yourself as a business professional. Some of the most successful companies in the world have built their images around the notion that they truly…

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5 Ways to Establish Yourself as an Authority Online

10/05/2010 at 2:22 pm

There is a lot of information online. There are a lot of people online. You need a plan to stand out from the crowd. Social media marketing, blogging and content marketing are fundamentally about the same thing. They are word of mouth marketing but with new tools. They are about establishing yourself as the expert…

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The Fish have Moved

07/15/2010 at 9:30 am

When your prospect is looking for your products and services online are you there? I recently completed an e-marketing course at a local University conducted by John Peco, a leadership guru and founder of Enspired Inc. â€“ what struck me was by the end of the fourteen week engagement, JohnÂ remarked â€œ so weâ€™re probably…

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Get More for Less with Social Marketing

06/23/2010 at 10:16 am

What if you could reach more than 400 million potential clients in one marketing move by setting up a free online account? Maybe you can. With more than 400 million users on Facebook, social media is proving to be one of the most cost-effective strategies for lead generation. In fact, an eMarketer report shows that…

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Out-’Search’ the Competition: Three Steps to SEO Success

06/15/2010 at 10:00 am

Whether you’re in the marketing business or the meat-packing industry, the dawn of the digital age means you have hundreds of competitors who are all trying to drive consumers to their websites. This may sound intimidating, but fear not! These three tips for effective search marketing will keep your company ahead of the curve. Keep…

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Does My Website Need Search Engine Optimization (SEO)?

06/07/2010 at 9:21 am

It’s an undisputed fact that having a website for your business is extremely important.Â Â Unfortunately, the â€œif we build it, they will comeâ€ mentality doesn’t work in today’s online world, no matter how appealing and user-friendly a website may be.Â Sure, people can probably find your site if they know your organization’s name or web…