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A Guide to Using Social Media as a Marketing Tool

09/20/2010 at 10:12 am

One of the most challenging things about managing a business, be it a major multinational corporation or small local operation, is enticing customers to choose you for their business needs. Why should a customer buy your cakes, LCD screens, paint or magazine over a competitor’s? What makes your particular light fixtures or brand of dog…

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Twitter & TIFF

09/02/2010 at 2:30 pm

We all know what Twitter is (or Iâ€™m assuming your kids have told you about it) but regardless of what youâ€™ve heard about Twitter and how it helps us be a part of the exciting lives of the likes of celebrities such as Paris Hilton.Â It recently was the spark that almost ignited the upcoming…

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Track Your Tweets to Monitor the Buzz on Your Brand

07/01/2010 at 10:35 am

When one friend spreads a rumor about another, don’t you want to step in to stop it before it does any major reputation damage? As in the real world, you should keep track of what friends are saying in the virtual world – especially when they’re saying things about your company. Social media is an…

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The First – and Most Forgotten – Things About SEO

06/25/2010 at 11:05 am

Would you buy a product from a company that had a website with the URL ThisIsAScam.com? (Obviously not.) Sorry Shakespeare, but when it comes to choosing a domain name for your website, a rose by any other name is definitely not as sweet. Many business owners are aware of the fact that search engine optimization…

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Out-’Search’ the Competition: Three Steps to SEO Success

06/15/2010 at 10:00 am

Whether you’re in the marketing business or the meat-packing industry, the dawn of the digital age means you have hundreds of competitors who are all trying to drive consumers to their websites. This may sound intimidating, but fear not! These three tips for effective search marketing will keep your company ahead of the curve. Keep…

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Facebook – Business Friend or Foe?

05/04/2010 at 4:48 pm

Based on a review of over 13 billion web URLs visited by users at businesses in the first quarter of 2010 Managed Security Services company Network Box pronounced Facebook the #1 business traffic generator on the web for that time period. According to their study Facebook generated 6.8% of all traffic from business users. This…