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Social Media: A Double-Edged Sword

05/13/2011 at 12:31 pm

It doesn’t matter how old you are or where you live – odds are, you have a Facebook page. More than 500 million people use the site, which means that if Facebook were a country, it would have the third-largest population in the world. The surge in the popularity of various social media platforms, like…

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Improve Your LinkedIn Profile

01/18/2011 at 9:35 am

LinkedIn is the mature, older sibling as far as social media sites go. LinkedIn started in 2003, before Facebook, Twitter, Quora or whatever your favorite social networking site is. As more and more sites popped up, many others fell to the side like Classmates.com and MySpace. LinkedIn remained strong and is still one of the…

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Another Year Over…And What Will You Do?

12/30/2010 at 10:22 am

With 2010 coming to a close, the inevitable day of reckoning and resolutions is near. Reminders of resolutions gone awry linger in the air. Even though this is the time of year that I find myselfÂ reflecting on what I have (or haven’t) accomplished in the past 365 days, my motto has always been ” Say…

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A Holiday Treat from Sage ERP

12/23/2010 at 9:58 am

‘Tis the season of giving so I’ve decided to share my all-time favorite eggnog recipe with you. (Feel free to share this cup of cheer with all your friends this holiday season! ) Homemade Eggnog Ingredients 4 egg yolks 1/3 cup sugar, plus 1 tablespoon 1 pint wholeÂ milk 1 cup heavy cream 3 ounces bourbon…

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CRM and Social Media: Connecting Customers

11/16/2010 at 10:30 am

No matter how big or small your company may be, pleasing your customers should still be high on your priority list. Even a massive corporation like Google or General Electric should be just as focused on keeping customers happy, satisfied and loyal as the little bakery down the street or the local used bookstore. For…

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5 Ways to Establish Yourself as an Authority Online

10/05/2010 at 2:22 pm

There is a lot of information online. There are a lot of people online. You need a plan to stand out from the crowd. Social media marketing, blogging and content marketing are fundamentally about the same thing. They are word of mouth marketing but with new tools. They are about establishing yourself as the expert…

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Using Social Media to Supplement CRM

09/28/2010 at 2:00 pm

One of the most important things a business does is interact with customers. If a business isn’t doing that correctly, then it is failing on one of its most basic levels. Fortunately, there are a lot of tools at your disposal to make sure that your relationship with your customers is always at its best….