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7 Ways to Make Your Business More Social
05/19/2010 at 10:14 amEveryone seems to be touting the magical powers of social media. If you are going to use social media as a part of your marketing strategy, you should definitely have a plan in place. The fundamentals of social media are to provide valuable information to your online community so that they consider you an authority…
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Five Essential Social Listening Tools
04/21/2010 at 2:16 pmIf social media is all about transferring power to customers, then why do so many businesses march to a drum-beat from 1999? The ways businesses traditionally communicated with customers and prospects in the past can best be described as push marketing – copious amounts of information sent out by way of websites, email, direct mail,…
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The Conversation Prism
04/14/2010 at 7:45 amThe Internet has fundamentally changed the way we communicate. Near-universal access to (nearly) all of human knowledge, cheap or free communication tools, and easy-to-use technology revolutionized messaging from the few-to-many model of nightly TV news to a many- to-many participatory model of communication. Social media sites and services enable like-minded people to find each other and…
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Sage EVP of Marketing Dennis Frahmann shares details of the Sage branded house strategy http://t.co/RIvZxHrb
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