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Social Media: A Double-Edged Sword
05/13/2011 at 12:31 pmIt doesn’t matter how old you are or where you live – odds are, you have a Facebook page. More than 500 million people use the site, which means that if Facebook were a country, it would have the third-largest population in the world. The surge in the popularity of various social media platforms, like…
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CRM and Social Media: Connecting Customers
11/16/2010 at 10:30 amNo matter how big or small your company may be, pleasing your customers should still be high on your priority list. Even a massive corporation like Google or General Electric should be just as focused on keeping customers happy, satisfied and loyal as the little bakery down the street or the local used bookstore. For…
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Using Social Media to Supplement CRM
09/28/2010 at 2:00 pmOne of the most important things a business does is interact with customers. If a business isn’t doing that correctly, then it is failing on one of its most basic levels. Fortunately, there are a lot of tools at your disposal to make sure that your relationship with your customers is always at its best….
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A Guide to Using Social Media as a Marketing Tool
09/20/2010 at 10:12 amOne of the most challenging things about managing a business, be it a major multinational corporation or small local operation, is enticing customers to choose you for their business needs. Why should a customer buy your cakes, LCD screens, paint or magazine over a competitor’s? What makes your particular light fixtures or brand of dog…
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Don’t Be a Fred Flintstone When Promoting Your Company
08/31/2010 at 9:26 amRemember Fred Flintstone? He was every kid’s favorite caveman curmudgeon back in the 70’s. I guess I’m showing my age, here. But it’s all good. You see, at least I’m no Fred Flintstone when it comes to promoting my company. So what’s Fred Flintstone got to do with promoting a company? If you’ll permit me…
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The Conversation Prism
04/14/2010 at 7:45 amThe Internet has fundamentally changed the way we communicate. Near-universal access to (nearly) all of human knowledge, cheap or free communication tools, and easy-to-use technology revolutionized messaging from the few-to-many model of nightly TV news to a many- to-many participatory model of communication. Social media sites and services enable like-minded people to find each other and…
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