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Twitter & TIFF

9/2/2010 at 2:30 pm by

We all know what Twitter is (or I’m assuming your kids have told you about it) but regardless of what you’ve heard about Twitter and how it helps us be a part of the exciting lives of the likes of celebrities such as Paris Hilton.  It recently was the spark that almost ignited the upcoming Toronto International Film Festive (TIFF) into controversy.

On August 24, Toronto-based music writer Helen Spitzer attended a screening of Scott Pilgrim vs. the World at Scotiabank Theatre in downtown Toronto. Later that night, she awoke with itchy spots on her back, bottom, and thighs. All body parts that would have come into contact with a theater seat. Spitzer grew increasingly alarmed, researching bed bugs online and tweeting warnings to her followers about how bed bugs are transmitted.

A few sore thumbs later the rumor which was proven false with an inspection conducted by Cineplex Entertainment had spiraled to the headlines of leading newspapers, blog sites, and thousands of Twitter feeds. The bed bugs were generating more publicity than the stars on the big screens!

Jennifer Yang of the Toronto Star commented that “This whole story shows how things can move faster than the speed of light on social media.”

More and more organizations today are investing in a social media strategy. They have recognized that social media enables them to build brand awareness, deliver a message, and capture a broad audience all while increasing the speed in which we receive that communication; good or bad!

What are some examples of how social media has worked for you or your organization.

photo credit: Webpreneurship

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About the Author

Imran brings a wealth of experience to business management and marketing. His focus combines strategic and tactical experience. Currently he is a marketing manager for one of the largest software companies in North America within the Sage Channel.

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Email this page to a Friend

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